identity alignment model - diy edition
CONGRATULATIONS!!! Starting a new business (or rebranding an existing one) is a BIG DEAL! We're super stoked for you and here for you if you encounter any issues your roadblocks. Email us at firstname.lastname@example.org anytime and we will get back to you within one business day.
Before you dive in, it's important to remember that this process requires an open mind and open heart. There is a very high chance that you've not explored your brand in the ways you're about to embark upon.
Things to keep in mind:
Throw out every rule you think applies to design (that's what we did)!
The traditional graphic design industry is tied into the "old" marketing paradigm that focuses heavily on R&D (research and development) on their audience; how to get into the minds and lives of the person they're trying to sell to, develop a niched "avatar" and work backwards. We personally feel this is out of alignment for brands to succeed and flourish authentically, as many business and people portray an offer, message or mission that isn't fully aligned with their own personal beliefs. How can you sell something to someone that you wouldn't personally use and stand behind? It happens ALL. THE. TIME. The result? Unsustainable businesses that flounder and fail.
The I AM process was developed to CHANGE that model and begin communicating EXACTLY who you are and WHY you're selling your specific product/offer/service/solution.
THIS IS A LOOOOONG SURVEY. If you don't have adequate time to fill it out, there's a possibility you could lose the information if you navigate away for too long. Consider keeping a notebook and write down your answers on paper before submitting.
SUBMISSION IS OPTIONAL - you may want to work through the entire process on your own with no further support from us. If that's the case, feel free to use the steps on your own. HOWEVER, if you'd like to submit your information for us to build you a custom logo, website or social assets, you must submit the questionnaire in full.
Ready to dive in!? LET'S GET STARTED!
DO YOU HAVE A SPECIFIC IDEA FOR YOU LOGO?
After working through the I AM DIY, you may have been inspired by your imagery and/or words for your logo design - if that's the case and you'd like our help designing your logo, please fill out the following logo form: